There are a myriad of questions racing through peoples' minds when they decide to have an open house. How? When? Let's start off with the timing. While there are a few different scenarios when weekdays can work for an open house, such as on a holiday, the ideal time is Sunday afternoon. The reason is simple: Most people have free times on Sundays. While this may not come as much of a shock, it is pivotal information to know if you’re looking to buy or sell a home. This doesn’t mean you absolutely must schedule your open house that day, but it will certainly help. Know your area and ask your local Realtor about what time most open houses are.

Whether you've been around the block a few times with home sales, or you’re new to the home-selling game as a first timer, it’s imperative to let your Realtor stage your home or let them partner with a professional interior designer/home staging company to create the best possible ambiance for your walk-ins. Letting a professional handle this part of the open house process can make or break a potential sale. People want to have a sense of shock and awe when entering your home. Of course, you still want that shock and awe to fit into the same space as a comfortable and inviting feel.

You may not need to be Don Draper in order to successfully advertise your home, but you should feel free to get creative with it. Not only are brochures the very first thing most customers see when entering your home, but it’s also often the only tangible thing they have when they leave. Again, the importance of having a professional create a brochure and other marketing materials is key. It’s usually recommended to have professional photos taken to ensure customers can have the best possible impression of your home after viewing it in person. They are only in the home for a certain amount of time before all they have left is what they see online and what strikes them in the brochure and other marketing materials.

Now, comes the fun part. You can now officially put your home on the market! Most open houses have used yard signs to harness street and neighborhood traffic. Other modern-day forms can include posting about your open house on social media platforms such as Facebook, Instagram, Twitter, etc. Team up with your Realtor to come up with a strategy for marketing your home.


Posted by Andree Huffine, Sarasota Realtor on
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